So It Goes…
All things come to pass. Some sooner than others. In skateboarding, things are no different. Great companies come and go before they have the opportunity to flourish, or some times even get off the ground. We are paying tribute to the following companies were unreasonably short lived.
Aesthetics was started by Sal Barbier and Palmer Brown. They had a great (though a bit small) team, and awesome graphics that were ahead of its time. They unfortunately petered out due to disagreements between Barbier and Brown.
Color was created by Kris Markovich, Mark Oblow, and supported by Chris Metiver. They released an amazing video in 1993. The company died when a majority of the team switched to Prime Skateboards.
3. Rasa Libre
Arguably the most infamous company on this list, Rasa Libre is regarded as being one of the best companies in skateboarding that never took off the ground. A stacked team, fantastic artwork, sick ads, and great boards, this company, had everything going for it. However, the boards somehow didn’t sell like they should have and the company disappeared from Deluxe Distribution. Although the company is “back” with a new team, and is still owned by Matt Field, it really isn’t the same as it was, other than the name.
4. Metropolitan Wheels
Metropolitan was a wheel company during the 1990’s owned by Deluxe Distribution. They were mainly an East Coast brand because the team was mostly from the east and their beautiful ads feature the breathtaking photography of Ari Marcopoulos in New York City.
60/40 Skateboards was started by Gonz with some help from Ron Chatman during the 90’s. It had a really creative art direction (of course, its Gonz after all,) and a killer team with guys like Steven Cales, Lee Smith, Ron, Gonz, Gino Perez, and way more.
Bueno Skateboards was a short lived company created by Michael Sieben and Stacy Lowery. It was run under Giant Distribution. The company had very strange and utterly amazing artwork. Sponsoring dudes with bad luck like Nate Broussard and Mark Gutterman was a pretty good metaphor for the company itself: awesome with a lot of talent and potential, but for one reason or another it doesn’t work out. They released one video in 2006. Thankfully Lowery and Sieben now own Roger Skateboards together, so they can keep creating the awesome, weird, original skateboarding product that they do.
Supernaut Skateboards was started in 1996 by Paul Sharpe, Ted Newsome, and Mike Ballard. They had an amazing team, and they helped put Cairo Foster on the radar. Supernaut went through some changes that ultimately led to it shutting down after sales dropped.
8. eS Footwear
Okay. I know. eS was huge, and was one of the most influential footwear companies in skateboarding, creating arguably the best shoe of all time: the Accel. That being said, their hiatus is lamentable and they are still sorely missed. Their only competition in creating the most beloved, popular, and recognizable shoes is Vans; a company that has been in the market for almost 30 years longer. They shook the entire skate footwear industry with the Accel, Accel Plus, every Koston pro model, the Muska pro model, Arto pro model, and so many more.